about the author
Katrin Muff works as a thought leader, consultant and facilitator in the transformative space of sustainability and responsibility. She is Professor of Practice at LUISS business school and Director of the Institute for Business Sustainability in Lucerne, Switzerland. Prior, she worked as a strategist for Alcoa in Europe, the U.S. and Russia and for P&G in the Netherlands. She was Dean of Business School Lausanne from 2008 to 2018. Katrin holds a PhD from Exeter University, an MBA from BSL and I am a certified coach.